Nintendo Shocks Industry By Entering The Mobile Market

Japanese company DeNA will be distributing games, most likely through Mobage

Nintendo will be entering into the mobile game market, announcing today a strategic ‘business and capital alliance’ with DeNA, owner of Japan’s most popular distribution system Mobage.  In a press release, Nintendo stated;

In order to create completely new game experiences for smart devices, all Nintendo IP will be eligible for development and exploration by the alliance. As these consumers enjoy the unique kind of gameplay found only with Nintendo, they will have the opportunity to explore even more premium experiences on Nintendo’s dedicated video game platforms. Information on upcoming games and availability will be forthcoming.
These will be completely original games, and shouldn’t be ports of already established games, as stated in DeNA’s press release;
The alliance is intended to complement Nintendo’s dedicated video game systems business and extend Nintendo’s reach into the vast market of smart device users worldwide. Under the alliance, DeNA will also be able to strengthen its gaming business at a global scale by leveraging Nintendo’s IP. To ensure the quality of game experience that consumers expect from this alliance of Nintendo and DeNA, only new original games optimized for smart device functionality will be created, rather than porting games created specifically for the Wii U home console or the Nintendo 3DS portable system.
Nintendo also mentioned that they were looking into a new ‘Multi-Device Membership Service’, stating;
Nintendo and DeNA expect to develop a new core system compatible with a variety of devices including PCs, smartphones, and tablets as well as Nintendo’s dedicated video game systems and are to jointly develop a membership service utilizing this system, with a launch targeted for the fall of 2015. The companies expect to further enhance their customer relationships through the membership service.
Nintendo recently announced the shutdown of Club Nintendo, and the departure from loyalty incentives, so perhaps this was the reason.
Console fans probably shouldn’t fear, as Nintendo’s own Satoru Iwata has stated that “Nintendo is currently developing a dedicated game platform with a brand-new concept under the development codename ‘NX.'” He later reassured that ‘NX’ would be a “new hardware system with a brand-new concept,” and that we can learn more about this new system by “next year.”
Many in game development are saying that the industry is slowly moving to mobile and that consoles are a dying breed compared to the convenience of cell phones.  Is Nintendo making a smart move and changing with the times, or are they at risk of over-saturating their IPs with a sub-standard market?  Only time will tell because as of now we only have speculation to go off of.
You can read Nintendo’s full press release here; http://press.nintendo.com/articles.jsp?id=42533
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s